Jack Miller Consulting

http://www.google.com/local/add/

This adds you to the Google Local Business Directory. You can create a link back to your site.

http://searchmarketing.yahoo.com/local/business.php

Local Basic Listing (Free)
Local Enhanced Listings ($9.95/month)
Local Featured Listing ($25/month)

This is an example of the local business directory:

http://local.yahoo.com/results?p=real+estate&fr=&sortby=&csz=Austin%2C+TX&flnstr=2&flsstr=0&ppg_nm=1&pg_nm=2&xargs=

Featured listings are in the blue box at the top, regular listings appear in the list. Recommend starting with the free listing – have some past clients give you a review, it helps your placement on the site when people search for highest reviewed.

I don’t think the $9.95/month buys you much, the premium placement of local featured listing would generate more traffic due to the placement on the page.

http://www.trulia.com/advertisers/agents/

Featured listing Program (Priced at 10 listings for $50/month) and
City Banner program ($250/month)

http://www.zillow.com/learnmore/WhyUseZillowAgents.htm

1 cent per impression.

Yahoo Directory Submission Program (National Listing)

$299/annually

http://searchmarketing.yahoo.com/dirsb/dirsb_pr.php

Google Adwords

http://adwords.google.com

Enjoy!

Jack